Palazzo delle Arti Napoli
Dynamic brand identity conceived for Palazzo delle Arti Napoli, museum complex and center of contemporary arts which hosts artworks from world-known artists.

Discipline
Brand Identity

Sector
Museum, Culture

Info
Academic project

Brief · Analysis
The need to express new languages, international arts and all the social values that the museum conveys is the main claim of renovation of Pan as a cultural center of national relevance.

Rationale · Design
The identity develops in a transversal and dynamic way, thanks to the use of a pop and joyful color palette and to the design of several icons which make its spreading lively and modern.

Output · Result
Art is communication. Art is for the people. Art is colorful. Art is new languages. Art is experiment. Art is a modern brand identity system which reflects the need of a museum to be a cultural center in a dynamic city.