About

Approach
I approach the design project with passion and dedication to every stage of the creative process. Research, exploration, discipline, hard work, attention to details and extreme precision are a constant on my approach to a project. For me, design is not about beauty but, first of all, is a consistent and aesthetically correct solution to a problem. I believe in the Vignellian concept of the uniqueness of design and in knowledge and culture as the basis of the perfect project.

Expertises

Brand Identity
Beyond the design of an elegant and long-lasting logo, I develop a full brand identity system which is consistent with the client’s brief and reflects the business’ values and strenghts.

Brand Strategy
A well-balanced brand strategy is essential for a succesful business. Research, analysis and total understanding of the case study is what I do to connect the brand to its target and to make its communication effective.

Art Direction
I coordinate a number of professional who all participate in the creation of a strong communication. Photographers, copywriters, web developers and others, to study and ad hoc

Editorial Design, Print
Printed materials are an essential to tell a business in all its completeness. I take care of the design of business cards, company profiles, packagings, brochures, wayfinding systems and more.

Digital Design
The new frontier of a brand’s communication is its online presence. I help my clients to improve their digital through designing a website, or creating contents for social media.

Environmental Graphics
I create impactful and engaging environmental graphics which reflects the client’s needs and aims. I design graphics for museums and exhibitions, too.

Video Making
Despite I work as a designer, video making is more than just an hobby for me, because I love telling stories through videos. I deal with shooting and editing short video clips for social media and beyond.

Curriculum Vitae
Since 2017, I work as a Graphic Designer at Sintesi Studio, a strategic design agency in Naples. Previously (2017) I joined Sintesi Studio as an Intern. For the studio I take care of brand identity, motion graphics, design for web, packaging, editorial design and so on. Currently, I work as a freelance, too.

From 2015 to 2018 I studied Graphic & Multimedia Design at Istituto Superiore di Design, in Naples, where I graduated with honors (110/110). This gave me the cultural and methodical basis to work nowadays, by combining theory and practice in a unique way.