Del Vecchio e il Mare – Marco Musto

Del Vecchio e il Mare
This small but historic marine shop is tracing new sea routes with a completely refreshed brand identity, which enhances the passion of its founder. Dedicated to sea and sailing lovers.

Discipline
Brand Identity

Sector
Retail

Info
Procida, 2022

About the project

Raffaele Del Vecchio, in 1984, opens a small corner of paradise dedicated to fans of boating, scuba diving and fishing. In 2000, his son Michele, with the same passion takes over the business and is able to make a true reference point out of it. The focus of the brand identity restyling is on its history.

Creative process
The heart of the new visual identity is a pictogram that summarizes in one letter (D) some keywords like: sailing boat, waves, sunset. Starting from this monogram, I created an entire brand identity system, by designing business cards, sign and staff’s new shirts. The texture gives the identity dynamism and playfulness: sometimes, it’s used on some print tools, such as shopping bags and gift cards.

Final results
The elegance of a good design and its visual strength give the pictogram precision and charm. Del Vecchio e il Mare lands into the digital word with a long-lasting and completely refreshed brand identity, consistent with its aim. Ready to trace new routes.

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